Brand Strategy
Why this head of insights thinks data is critical to reaching untapped fandoms
Charlene Polite Corley, VP, content and insights at Nielsen, shared her perspective on what’s missing in today’s world of advertising.
Strategy & Planning
Explore essential strategy & planning insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
Advertisers testing ChatGPT are eager for more campaign control and measurement tools
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
Brand Strategy
Coworking with Spencer Burke
He’s SVP of Growth, Braze.
Brand Strategy
Never heard of Rivian? With its new SUV, the EV brand wants to change that
With its R2 SUV, the automaker is aiming to shift from being a niche, premium brand to one for the masses.
Brand Strategy
Coworking with Romney Evans
He’s co-founder and CMO of True Fit.
Brand Strategy
How Focus Features is building deeper film engagement on gaming platforms
With recent and upcoming releases “Obsession” and “Pressure,” the studio is leaning into immersive games to drive engagement and connection, one exec told us.
Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
