Brand Strategy
Why this fintech marketer is betting on trust over attention
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
Jaimee is a senior manager of event programming for Morning Brew Inc. working on the event strategy across professional and consumer facing events in the retail, finance, IT, and tech industries. Before this, she managed event strategy for GovExec's federal technology and future of government programs.
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
Blair Pfander, VP of creative at Bobbie, shared her thoughts on marketing to the messy reality of parenthood and making creative bets the data can’t validate.