Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Julian Shapiro-Barnum, the creator most known for series like “Recess Therapy” and “Celebrity Substitute,” is trying to re-create the genre for an online audience, and brand support is what makes it all possible.
The character from the beloved Apple TV show got top billing during the World Cup—including a World Cup watch party at the NWSL team’s stadium.
From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.
Sponsors for the Peacock show included HomeGoods and On the Rocks Bartender Created Cocktails.
The creator duo Colin Rosenblum and Samir Chaudry shared what their years of attending the festival have taught them and how creators can get the most out of attending.
At Cannes Lions, Chief Business Officer Ajit Mohan walked us through how the platform is aiming to stand out in a sea of AI offerings—and as being offline is cooler than ever.
Marriott Bonvoy sponsored the second season of the musician-centered 'Arrival' to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
As activity on the Croisette winds down, we’re going out on a podcast high.
With the jet lag wearing off on Day 2, insights are heating up along with the temperatures.
The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.
